The Platinum Group Public Company Limited, operator of The Platinum Fashion Mall, continues to drive the growth of Thai fashion SMEs through its flagship initiative, Platinum Empowering SMEs. Designed to unlock the full potential of local apparel brands, the program aims to drive sustainable growth and position Thai fashion on the global stage while aligning with the government’s Soft Power policy by fostering new opportunities and expanding international trade networks for homegrown businesses. As part of this initiative, two standout brands—Trust Studio and GoodShirt—were selected to exhibit at Style Bangkok 2025, the largest international lifestyle and fashion trade show in the region. Now in its 8th edition, the event was held from April 2–6, 2025, at Halls 1–3 of the Queen Sirikit National Convention Center, organized by the Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with the Thai Chamber of Commerce.
During the event, Dr. Kritsana Wajeekrailas, Vice Chairman of the Thai Chamber of Commerce, visited the booth to show support and encouragement to the participating entrepreneurs. He was warmly welcomed by Mr. Vorrapong Sukteera-anantachai, Executive Vice President of The Platinum Group, alongside the co-founders of the two featured brands—Ms. Korakan Thavornprasert, Mr. Nawat Thavornprasert, and Ms. Sriparinya Thavornprasert of Trust Studio, as well as Mr. Aniruj Kanjanapathomkul and Mr. Supawat Komawut of GoodShirt.
Trust Studio, one of the featured exhibitors at the event, is a women’s fashion brand known for its refined craftsmanship. With over 16 years of experience, the brand has built its reputation through meticulous attention to detail, from the careful selection of materials to precision cutting and tailoring. A signature offering is its custom fitting service, which ensures each piece is tailored to perfectly complement the individual silhouette for a flawless fit.
Mr. Nawat Thawonprasert, co-founder of Trust Studio, shared:
“Our business is a family-run venture, founded by Ms. Kornkan Thawonprasert, Ms. Sriprinya Thawonprasert, and myself. The vision behind Trust Studio was to create womenswear that speaks to the needs of women across all walks of life and professions. We believe that well-designed clothing enhances confidence and elegance—qualities that open doors to countless opportunities. Beyond fashion, our brand also serves a broader purpose: to preserve and promote the craftsmanship of Thai skilled artisans by providing sustainable income and career opportunities within the local apparel industry. Our store has proudly operated at The Platinum Fashion Mall for over 16 years.
We’re honored and deeply grateful to The Platinum Fashion Mall for recognizing our potential and giving us the opportunity to join the Platinum Empowering SMEs 2024 program. Being selected as one of the mall’s representative brands to exhibit on an international stage at Style Bangkok 2025 is a milestone we’re truly proud of.”
Featured items from Trust Studio included its latest Tweed Summer Collection—a refined set in a signature leaf-green palette, crafted from premium-grade tweed with fringe accents along the neckline, hems, and pockets. Designed with both style and functionality in mind, the pieces offer a flattering, structured fit while remaining durable for long-term wear. The tops are crafted for versatility, allowing for effortless mix-and-match styling with skirts or trousers to suit various occasions. Other showcased items included dresses, blazers, skirts, and pants, all reflecting the brand’s distinctive design aesthetic.
Another standout brand featured at the event was GoodShirt, known for its effortlessly stylish Hawaiian shirts designed for both men and women. Their signature style—Freshly Easy Timeless—is defined by meticulous attention to detail, from original, eye-catching prints to the careful selection of materials. The brand uses premium rayon and cotton fabrics that are ultra-lightweight and breathable, ensuring a cool, comfortable wear. Every piece is finely tailored, with precise stitching that reflects the brand’s commitment to quality while offering the perfect laid-back yet polished look for everyday wear.
Mr. Aniruj Kanjanapathomkul, co-founder of GoodShirt, shared:
“GoodShirt was founded together with Mr. Supawat Komawut, driven by our deep passion for Hawaiian shirts—a staple of our personal style. What started as an interest gradually evolved into a serious business venture. With a background in marketing, we brought together both strategy and creativity to shape the brand into what it is today. We launched our first store at The Platinum Fashion Mall in 2021, recognizing it as Thailand’s number-one destination for wholesale and retail fashion. Its strong reputation allowed us to establish a presence without needing extensive introductions, giving us the space to focus on product development, brand building, and marketing. Today, in addition to our Thai customers, we’re proud to have built a growing international client base, including shoppers from Indonesia, Malaysia, the Philippines, and the Middle East. What we find especially rewarding is that many of these overseas customers return, often asking about our latest collections. This has encouraged us to expand our size range to better accommodate a broader range of body types and preferences in the global market.
We are deeply grateful to The Platinum Fashion Mall for the opportunity to be part of the Platinum Empowering SMEs program and for supporting our participation in Style Bangkok 2025. Exhibiting at this event has been an invaluable experience—it has opened doors for us to evolve our brand and further develop and position our products for a wider global audience.”
At the event, GoodShirt presented its latest collection of Hawaiian shirts for both men and women, crafted from soft cotton-linen fabrics and featuring summer-themed prints and intricate embroidery. They also introduced their Sustainable Jeans Collection, which creatively reimagines vintage denim into refreshed, modern pieces—bringing new life to timeless materials through thoughtful design and craftsmanship.
The Platinum Fashion Mall’s involvement in Style Bangkok 2025 builds on the success of its Platinum Empowering SMEs 2024 initiative, where 9 pilot fashion brands were selected to undergo a tailored development program focused on enhancing their online and offline marketing capabilities, strengthening brand identity, and driving long-term growth. By offering SMEs the opportunity to exhibit on international
their commercial horizons and flourish beyond domestic borders.
Looking ahead, The Platinum Fashion Mall remains committed to continuing the Platinum Empowering SMEs initiative, aiming to nurture and drive Thai SMEs toward sustainable growth. With its mission of “Bringing Fresh Fashion to You,” the mall continues to reinforce its status as the Best Wholesale Fashion Hub of ASEAN, loved by locals and global visitors alike.
Explore the collections from both featured brands firsthand at Trust Studio, located at Room 512, 2nd Floor, Oxford Soi 11, Zone 1, and GoodShirt, at Room 591, 2nd Floor, Oxford Soi 8, Zone 2, at The Platinum Fashion Mall. Additionally, the mall is home to over 2,000 fashion-forward stores, offering a wide variety of the latest styles. Open daily from 10:00 AM to 9:00 PM, The Platinum Fashion Mall welcomes all fashion lovers to discover something new every day. For inquiries, please call 0-2121-8000 ext. 0 or visit Facebook: Platinum Fashion Mall for the latest updates and information.
