The Platinum Group, Thailand’s leading operator of shopping centres, wholesale and retail businesses, hotels and office buildings, has unveiled a major strategic plan to anchor its presence in the high-potential Ratchaprasong – Pratunam – Ratchaprarop district. The initiative aims to create a new landmark under the concept “The Neighbourhood of Platinum”, elevating the area into a central business district (CBD) mega mixed-use ecosystem in the heart of Bangkok.
The major rebranding is seen at THE MARKET BANGKOK and THE PLATINUM SQUARE, renamed after the strength of the Platinum brand DNA.
The world’s trending landmark: The mixed-use complex
The Platinum Group PLC led by Surachai Chotjurangkool, Chairman of the Executive Committee, stated, “The company has set a clear direction to elevate its three core business pillars located in this strategic central Bangkok corridor. The goal is to integrate and enhance synergy across its assets to strengthen long-term competitiveness while meeting the evolving needs of modern consumers, shoppers, tourists and entrepreneurs.”
The portfolio comprises three shopping centres — Platinum Fashion Mall, The Market Bangkok and The Platinum Square — with a combined gross floor area of 345, 475 square metres. It also includes three hotels — Novotel Bangkok Platinum Pratunam, Moxy Bangkok Ratchaprasong and Mama Shelter Bangkok Platinum — offering more than 1,300 rooms in total. In addition, the Pier 111 office building at The Market Bangkok provides 55,000 square metres of office space.
The development leverages the area’s prime city-centre location and comprehensive transport connectivity, including the Ratchaprasong skywalk linking directly to the projects and extending to Chit Lom and Siam BTS stations, as well as access to Pratunam Pier. A future Orange Line MRT project will further enhance connectivity. The vision is to transform the area into more than a shopping and tourism district, but a global destination where people can live, meet, create opportunities and enjoy integrated lifestyle experiences aligned with modern consumer behaviour.
The Market Bangkok The Great Rebrand and The Platinum Square The Awakening Rename
The transformation draws on the long-standing success of Platinum Fashion Mall, recognised as Thailand and ASEAN’s leading wholesale and retail fashion centre for over two decades. This success has been distilled into the “Platinum DNA”, built on three core values: Variety, Value and Volume.
This is not merely a change of name or logo, but a comprehensive repositioning of business identity, purpose and service values to align with today’s economic and social landscape, enhancing overall efficiency and enabling sustainable growth.
THE MARKET BANGKOK will be rebranded as “PLATINUM POP”, with a new positioning as “The Centre of Bangkok’s Pop Life”. The concept reflects the vibrant, ever-awake spirit of Bangkok – a city whose charm lies in its dynamic energy and spontaneous experiences. The new retail experience emphasises a boundary-free approach defined by high energy, flexibility and value-first offerings, creating colourful and exciting shopping moments at every turn.
From Iconic Yaowarat to New Iconic Destination
The first phase will launch with “Lai Jie”, an international food hub inspired by the enduring charm of Yaowarat. Located on the G and M floors, the 8,000 square metre space represents an investment of over 180 million baht. It will feature legendary eateries with over a century of heritage, iconic Yaowarat favourites, viral food trends and must-visit culinary destinations for tourists. Opening is scheduled for June 2026.
EVEANDBOY, a major beauty lifestyle brand, will debut the world’s first EVEANDBOY Café on the M floor, also set to open in June 2026.
Another key highlight is “TOFU SKINCARE MEGAMART”, Thailand’s number one Thai beauty hub, expanding from ASEAN to the global market. Spanning over 7,200 square metres, it will offer a comprehensive range of beauty products and innovations, transforming shopping into a “beauty journey” experience for Thai and international customers as well as entrepreneurs. TOFU the “Beauty Experience Destination” is scheduled to open in July 2026.
HOUSE OF LITTLEBUNNY will launch its mega flagship store on the first floor in August 2026, marking a significant step in the brand’s expansion across Asia.
Existing tenants include Starbucks (G floor), Momo Paradise and Rama 9 Kai Yang (3rd floor), and Let’s Relax Spa, 786 Salon and MOS Dental Clinic (4th floor).
Phase 2 of PLATINUM POP is scheduled for the first quarter of 2027 and will introduce a revamped tenant mix, featuring hybrid retail and wholesale formats. The offering will span categories such as art toys and hobbies, gaming and gadgets, beauty and wellness, second-hand fashion and branded goods, coffee and tea selections, specialty cafés, bars and restaurants and international buffets, creating an all-day, all-night hangout destination.
PLATINUM PALAIS: A regional fashion ecosystem
The Platinum Square project, currently under development, will be renamed “PLATINUM PALAIS” and elevated into a regional fashion ecosystem supporting Thailand’s fashion industry on the global stage under the concept “Spectrum of Fashion”.
The project involves an investment of over 7.8 billion baht. The 48-storey building will include four retail floors and the MAMA Shelter Bangkok Platinum hotel, operated by Ennismore, a joint venture with Accor, offering more than 500 rooms. The development spans approximately 100,000 square metres on a seven-rai site at Pratunam intersection. The retail component is expected to open in 2028, followed by the hotel in 2029.
Novotel Bangkok Platinum Pratunam Redefined
The group is also upgrading its hotel portfolio within “The Neighbourhood of Platinum”. Novotel Bangkok Platinum Pratunam (288 rooms), located above Platinum Fashion Mall and operated by Accor, is undergoing phased renovations covering guestrooms, public areas and the View Rooftop Bar. The 227-million-baht upgrade is expected to be completed in the second quarter of 2026.
New Fusion Rooftop Sato San at Moxy
Moxy Bangkok Ratchaprasong (504 rooms), located within PLATINUM POP and operated by Marriott International, has recently launched a new rooftop bar on the 32nd floor, “Sato San”, blending Thai-Isan and Japanese cultural influences through cuisine, craft and atmosphere.
Sustainable growth landscape development
Despite ongoing economic and tourism challenges, the company remains committed to prudent business operations and sustainable growth. By strengthening long-term revenue streams and enhancing asset value, the phased completion of its projects is expected to significantly drive revenue growth and support a step-change in performance.
The Platinum Group is not merely developing projects, but shaping a “neighbourhood of the future” poised to become a true centre of lifestyle, economic activity and business opportunity in Bangkok.
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