The Platinum Group reinforces its position as a leader in the wholesale and retail fashion industry, expanding its empire by securing prime locations in Pratunam area. The group is preparing to launch “The Platinum Square” to strengthen its business by joining forces with Platinum Fashion Mall to elevate itself into a premier trading hub. This initiative underscores its role as ASEAN’s number one fashion hub, supporting fashion traders and manufacturers while boosting Thailand’s tourism to attract shoppers from around the globe.
Mr. Surachai Chotjurangkool, Chairman of the Executive Committee of The Platinum Group, said that: “In 2024, the company announced an investment of 7.8 billion baht to develop The Platinum Square project in the prime commercial area of Pratunam. The goal is to expand The Platinum Group’s business empire to grow steadily and robustly. Combined with Platinum Fashion Mall, this initiative will help revitalize the nation’s wholesale and retail fashion sector, reinforcing its status as ASEAN’s number one fashion hub.
This project is set to become one of the country’s key destinations, poised to attract purchasing power from shoppers worldwide. It aims to drive growth for all business partners, including manufacturers, wholesalers, and retailers of fashion and other goods, real estate enterprises, hotels, restaurants, service industries, and tourism sectors, both major and minor players. Currently, customers at Platinum Fashion Mall consist of approximately 70% international tourists, including those from Indonesia, India, the Philippines, Malaysia, and Vietnam, with the remaining 30% being Thai shoppers. Furthermore, the ongoing construction of the MRT Orange Line, expected to be completed by 2030, will further enhance the potential of Pratunam area, making it even more vibrant.
Upon the completion of the mixed-use development project, “The Platinum Square”, The Platinum Group’s real estate and hotel empire will significantly expand, forming the true “Platinum District”. This district will consist of businesses such as Platinum Fashion Mall, Novotel Bangkok Platinum Pratunam, and future ventures including The Platinum Square shopping center and Mama Shelter Bangkok Platinum Hotel.”
The large-scale mixed-use project, “The Platinum Square”, consists of a shopping center and hotel situated on a 7-rai plot at Pratunam intersection. It is designed under the core concept of the “Spectrum of Fashion”, reflecting the diversity of fashion to meet various needs in a single location. The building stands 48 stories tall and is divided into two main sections: a 4-story shopping center and a hotel occupying 35 stories. Additionally, the project includes a 4-story parking facility with a capacity of 613 vehicles. The total usable area of the building is approximately 100,000 square meters, with an estimated construction cost of around 3.95 billion baht.
Ready to bring together a coalition of partners, this project includes wholesale and retail fashion operators, ranging from big-name brands to small and medium-sized enterprises (SMEs), as well as providers of other goods, exquisite dining options, exclusive services, and much more. The aim is to offer a thrilling shopping experience in the new fashion metropolis. A groundbreaking ceremony was held on April 1, 2025, and construction is now underway. The shopping center is expected to be completed and ready for operation around 2028.
For the first time in Southeast Asia, Mama Shelter Bangkok Platinum is being introduced in partnership with Ennismore, one of the fastest-growing lifestyle and hospitality providers, with Accor as the majority shareholder. This hotel promises to deliver a vibrant and uniquely enjoyable travel and leisure experience that reflects Mama Shelter’s distinctive charm. The hotel will feature a total of 578 rooms, designed to captivate guests with its exceptional character and lively atmosphere.
The interior design draws inspiration from the charm of Bangkok, brimming with movement and vibrant colors of fun. This is creatively expressed through unique graffiti-style art, complemented by decorative cartoon mask lamps to enhance a relaxing atmosphere. Elevated comfort is offered with luxurious bedding and the exclusive organic Mama Skin products. The hotel also features an array of impressive services, including restaurants and bars that are key highlights. These include homemade signature dishes, unique cocktails, and exciting spaces such as a sports bar, Mama Play game zone, and a chic poolside bar and lounge. Guests can also indulge in special dining experiences like Mama’s Brunch and enjoy lively Mama Nights with live music performed by DJs and leading artists, turning every evening into a celebration. Additionally, the hotel boasts a 300-square-meter meeting room and a 210-square-meter private dining area, catering to guests seeking venues for events or intimate dining experiences. The hotel is scheduled to open around 2029.
The Platinum Group also places great emphasis on enhancing hotel service offerings, which are a vital cornerstone of Thailand’s tourism industry.
Novotel Bangkok Platinum Pratunam, featuring 288 rooms and managed by Accor, has undergone service enhancements within the hotel, including upgrades to food and beverage offerings at the restaurant, bar, lounge, and pool bar. The interior has also been redesigned under the concept of blending technology and the vibrant spirit of Pratunam area’s uniqueness with natural elements. In 2024, the occupancy rate reached an impressive 94%, with revenue increasing by 16% compared to 2023. The hotel is set to elevate its services further to offer fresh, valuable experiences to guests. More importantly, it is committed to environmentally friendly operations, adhering to Green Key Certification standards
Moxy Bangkok Ratchaprasong, featuring 504 rooms, is recognized as the largest Moxy hotel in the Asia-Pacific region (excluding the People’s Republic of China). Managed by Marriott International, it has received overwhelmingly positive feedback from travelers seeking excitement and fun since its grand debut in Thailand on February 18, 2024. Offering a unique and innovative experience, the hotel plans to take the excitement to the next level with the launch of a chic rooftop bar on the 32nd floor. Positioned as Bangkok’s latest elevated hangout spot, it will offer stunning city views in the heart of Ratchaprasong district. The rooftop bar is scheduled to open in the fourth quarter of 2025.
Holiday Inn Resort Samui, managed by IHG Hotels & Resorts, boasts 203 rooms and an exceptional location adjacent to Bo Phut Beach and close to the island’s traditional fishing village. It further enhances its appeal by offering facilities specially designed for families, particularly children, including an expansive play area spanning over 800 square meters. One of the key highlights is the underwater-themed water park, Splash Pad, featuring slides and activities that spark children’s imagination while parents can truly relax. In the evening, guests can enjoy shopping at the nearby walking street, which offers a variety of Thai-inspired souvenirs, adding to the unique charm of the resort’s surroundings.
Additionally, there are plans underway for a major renovation of The Market Bangkok. Currently, the project is in the planning stage. Stay tuned for more exciting updates.
In 2024, the company reported a total revenue of 2,558 million baht, increasing by 38% from the previous year, driven by continuous growth in the service and tourism sectors. The company is confident that in 2025, it will achieve a 20% revenue growth over 2024. Going forward, the company remains committed to implementing its business plans in a prudent manner to ensure sustainable and consistent growth.
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